8 Arcane06–2024 London
A bold and intriguing identity designed to make dining feel like an adventure. At 8 Arcane, guests never know which country’s cuisine they will be served next, and the branding reflects this sense of surprise. The logo blends an elegant “8” with a question-mark shape, representing both the eight cultural influences and the mystery behind each course.
Strong, atmospheric colours and confident layouts shape the brand’s tone, carried consistently through the website and social media to give guests a sense of the journey before they arrive.